And just like that, this beautiful Raleigh area home in the Bent Tree community is already under contract! With an appropriate list price, a robust marketing plan, professional video and a large community-wide reach, this home was under contract in just 2 days. I am so happy and thrilled for my Sellers.

When it comes to pricing your home for the market, we keep many things in mind: your goals, the overall market, inventory, and of course, a complete comparable market analysis (CMA).

In addition to placing a listing on the Multiple Listing Service (MLS), we also have a complete “Just Listed” marketing plan that we put a lot of focus and energy on. This plan ensures a high community-wide reach which allows for exposure to both those currently looking for a home, and those who may know someone looking for a home.

Why is it important to reach people who aren’t even looking for a home?  Word-of-mouth is a powerful experience, and when someone is looking to make a large investment like a new home, this is something that typically will come up in conversation. While sharing your listing with the community as a whole, we are placing your listing in front of a wide net of people, and those people very likely have friends or family who are looking for a home in that area even if they themselves are not currently searching for a new home. Imagine being match-maker for someones dream home!! They would love to get the word out about your newest listing to a friend who it could be a great match for!

Professional videos, when necessary, are great at telling more of a story of your home. We are excited to features these videos throughout our marketing efforts as well. Since people will buy and sell based on an emotional connection, this story of your listing through the camera lens is very powerful and a great addition to the overall marketing components of our listing marketing efforts.

Are you interested in knowing where your home would fit in todays market? Just interested in what you could sell your home for IF you decided to sell? Let’s chat!! I would love to help you!! Give me a call or send me an email, and let’s discuss your real estate goals!

Phone: (919) 389-7778 | Email: IreneHigginson@kw.com